Your business is unique
We invest time in understanding your business, customers, and goals to help you personalize your sales and marketing activities.
With a solid understanding, we help you to create personalized experiences to acquire, retain, and delight many more customers.
We have the relevant expertise in marketing technology to design and deliver personalized experiences that are relevant to your customers.
Personalization Strategy
Personalization creates real value if your customer journeys are reenvisioned holistically.
We will lead you through creating the personalization strategy by combining creativity, data, people, and technology.
Our customer-centric approach focuses on recognizing and convincing your customers throughout their journey. During the elaboration of your personalization strategy, we will provide detailed answers to the following questions from your customer's point of view:
Recognize your customer
- Do you know me?
- Do you know my history?
- Do you know my priorities?
- Is this message tailored to me?
Convince your customer
- Is your message supporting?
- Is your message reinforcing?
- Is your message adding value?
- Is your message guiding me?
- Is your message rewarding me?
Marketing Technology
Delivering the right message on the right channel at the right time requires access to customer data and the ability to orchestrate your customer’s journey across your channels.
We help you assess your marketing technology needs and find the right solution to empower your use cases.
- Digital Experience Platforms
- Customer Engagement Platforms
- Customer Relationship Management
- Customer Data Platforms
- Email Marketing Platforms
- Marketing Automation
- Optimization Personalization & Testing
- Digital Analytics
- Data Visualization
- Display & Programmatic Advertising
- Marketing Workflow Management & Collaboration
Vendor Evaluation
Finding the right marketing technology solution from 14,106 different products can be a challenge. We provide end-to-end support in the vendor evaluation process to find the best solution.
- Requirement Analysis
- Business Case for Technology Investment
- Market Research
- Request for Information (RFI) & Request for Proposal (RFP)
- Proof of Concept (POC)
- Cost Analysis and Contract Negotiation
- Onboarding and Implementation Project Management
- Value Realization Review
Customer Data Activation
Every interaction with your customers generates valuable data. Unfortunately, this valuable data is often stored in different systems and cannot be accessed for the optimization of personalization and data-driven marketing activities. We help you unlock the value of your customer data for personalization and data-driven marketing use cases through a structured approach.
- Data Collection
- Data Integration
- Data Cleansing
- Data Analysis & Segmentation
- Data Activation
Marketing Workflow Optimization
Crafting personalized experiences impacts how your marketing teams operate. We assess your current workflows, identify optimization potential, and implement best practices. Our goal is to enhance your efficiency, improve the collaboration within your teams, and achieve better results.
- Workflow Mapping
- Workflow Design
- Collaboration Technology & Workflow Management Solution
- Change Management, Enablement & Training
Digital Business Consulting
Managed Personalization Services
Achieving personalization at scale is not exclusively a technical challenge. We support and help you manage your personalization activities and data-driven marketing campaigns.
- Customer Journey Management
- Email Marketing
- A/B Testing & Experimentation
- Programmatic Advertising
- Search Engine Advertising
- Content Maintenance
- Marketing Dashboards