--- title: Three phases to measurable personalization | dataimpact group description: You only invest further when the numbers justify it. We quantify the potential, prove the impact in a pilot and scale where it pays. image: https://dataimpactgroup.ch/hubfs/images/dataimpact_group_personalization.jpeg --- [Skip to content](https://dataimpactgroup.ch/en/our-approach#main-content) [![Logo of dataimpact group](https://dataimpactgroup.ch/hubfs/DataImpact_Main-1.svg "Logo of dataimpact group")](https://dataimpactgroup.ch?hsLang=en) - [Our Approach](https://dataimpactgroup.ch/en/our-approach) - [About](https://dataimpactgroup.ch/en/about?hsLang=en) - [Insights](https://dataimpactgroup.ch/en/blog?hsLang=en) - [Book your intro call](https://dataimpactgroup.ch/meetings/lorenzo-cerchiara?hsLang=en) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - [English](https://dataimpactgroup.ch/en/our-approach) - [Deutsch](https://dataimpactgroup.ch/unser-vorgehen) # Quantify the potential. Prove the impact. Scale where it pays. ## Three phases with clear decision gates. You only invest further when the insights justify it. ### We identify how your customers differ economically, apply  Personalization where it pays off, and say clearly where it doesn't. Our structured approach turns data into customer experiences with measurable impact, always pragmatic and focused on business results. # From potential to proven impact ### Quantify the potential #### **01** #### Value Where can Personalization grow revenue, and how much of that potential can you realistically influence? We start from your business goals and identify where Personalization can make a real difference. --- #### **02** #### Customers Which customer differences and which moments matter economically? We pinpoint the moments that drive additional revenue and show how Personalization can improve them.  --- #### **03** #### Focus Where does Personalization pay off for your business, where doesn't it, and where not yet? You receive a clear recommendation with prioritized use cases, expected benefits, and costs. Together, we define the pilot case to implement.  --- ### Prove the impact #### **04** #### Experience What should your customers experience differently? Together, we design how Personalization can improve selected key moments in the channels that matter to your customers. --- #### **05** #### Measurement How do we measure whether Personalization pays off? We compare the pilot group with a control group that is treated as before. We measure success by metrics that directly reflect the commercial return, such as revenue and contribution margin, not open or click rates. --- #### **06** #### Result Did it work, and did Personalization pay off? After the pilot, we provide a concise summary showing exactly what Personalization delivered and a clear assessment of financial impact after costs. Together, we make an evidence-based decision to scale, refine, or pause further investment. --- ### Scale where it pays #### **07** #### Scale What do we scale, and which use case comes next? For every success in the pilot, we scale together. Throughout, we empower your team to run Personalization independently and collaborate on selecting the next use case. --- ### Validate independently #### Procurement Planning to buy a new marketing technology or AI solution? We guide you through every phase of procurement, from strategic objectives, use cases, and the business case to detailed specification, pilot, and contract. After go-live, we check whether the value realization is on track. --- #### Audit Is what you already invest in marketing technology and AI paying off? We review your existing solutions in operation, from campaigns and Personalization to AI, and assess the value that they actually deliver. You get a clear recommendation: continue, renegotiate, rebuild, or stop. **You only invest where it pays.** After each Phase, you have new insights in hand and decide whether to continue. If a use case doesn't pay off, you'll know before larger budgets are committed. A well-founded no is a valuable outcome.  # Services and Prices #### Opportunity Assessment CHF 4'600 Fixed price, excl. VAT --- - Analysis of your digital customer journey - Impact matrix of potential use cases - A clear, independent recommendation [Request your assessment](https://dataimpactgroup.ch/en/about?hsLang=en#contact) #### **Individual guidance, tailored to you** Every company is at a different stage. We support you individually and tailor our offer to your goals, current state, and team based on the assessment. --- #### Strategy *Where do we start, and what does it take?* You know which use cases pay off first, what they deliver, and what they require, before you invest in implementation. Together, we develop: - a prioritized roadmap with a business case for each use case - the concept for your personalized customer experiences - the data and tool requirements, aligned with your existing systems --- #### Activation *Does it work, and does it pay?* You see with real customers, in hard currency, whether Personalization pays off for you. Together, we deliver: - Implementation of use cases in your existing channels - a pilot with a control group in a customer segment - guided execution with impact measurement and a results report - a sound basis for decisions on further investment --- #### Growth *What comes next?* Impact doesn't stop at the first success. It grows with every new use case, and you remain in control. We stay at your side as a long-term partner and sounding board for Personalization that pays, available whenever you need us. --- #### Enablement *How does Personalization become your team's own capability?* Your team runs Personalization independently, without lasting dependency. We coach your team based on your needs and help build knowledge in areas such as : - Personalization fundamentals - Customer Journey Mapping - Use Case Definition and Specification - Playbooks for Scalable Execution ## One conversation. An honest answer. 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